The day after Thanksgiving or Black Friday is popular for the shopping gobble that drives many shoppers into fuzziness. The mad rush to the door busters in the wee hours may or may not give a good deal to customers but sends the businesses from red to black.
This year businesses and retailers decided to offer sales on thanksgiving night itself. Stores opening at 9pm and 10pm kept shoppers running around for deals and bargains. Further, the stores planned their timings such that the shoppers could line up at the stores one after other.
Kmart and Walgreens opened stores on Thanksgiving itself. Walmart and Toys r us opened at 10 pm and 9 pm. Next, Best Buy, Kohls, and Target opened their stores at midnight. The deals and long queues made the shoppers spend night in these stores itself. Last, JCPenney, Sears, Gamestop and other retailers open at 4 am in the morning so that the shoppers could continue shopping. (phew…)
The shoppers were confused and got in to the trap and spent heavily on Black Friday. Some of the door busters on Electronics such as televisions and Xbox were good in deed. Toys and basic clothing were on sale for considerable difference. Many new board games and kitchen gadgets were on sale offering mail in rebates. Price matching and comparing continued before and after door busters where shoppers could buy online.
Mostly customers end up buying beyond their shopping lists and Christmas shopping. People who were jobless or about to lose their jobs did not even refrain from shopping. The credit cards and some websites got down due to the sudden surge and could not operate.
Finally, shoppers end with huge debts and retailers in huge profits. The returns and exchanges were expected as customers want to get best out of the deals. No wonder the sales this year have surpassed last year’s. 🙂